Flavors

The term “flavor” refers to the inherent taste of a food or beverage, while “flavoring” describes what is added to deliver that taste. This distinction is crucial to understanding the world of natural flavorings and their importance in the food industry.

In recent years, at @CramerLatam we have positioned ourselves as a House of Flavors in Chile and Latin America. To find out how we have managed to increase our participation in the industry, we spoke with Andrea Schwartz, our Commercial Manager of Flavors, who tells us about the trends and strategies that have allowed us to grow over the years.