Lavender is a perennial plant that can grow up to 90 centimeters tall and wide. It is characterized by its thin stems, small linear green leaves and flowers of a distinctive purple color, which are arranged in spikes and emit a soft and calming aroma. Native to the Mediterranean region, lavender adapts well to warm climates, blooming in midsummer and creating a vibrant, aromatic landscape.

The aroma of lavender is soft, floral and slightly herbaceous, with a sweet and fresh touch. Its fragrance is calming and relaxing, evoking a feeling of tranquility and well-being.

In Latin America, the aroma of lavender is deeply associated with cleanliness in the home, due to several cultural and historical reasons that have consolidated this relationship in the minds of consumers. Since ancient times, Latin American mothers and grandmothers have used lavender branches and essential oils in home cleaning and purification rituals. This traditional use has been passed down from generation to generation, creating an inherent association between the scent of lavender and a clean, fresh home.

Furthermore, lavender is known for its antiseptic and calming properties. In many Latin American cultures, it is believed that lavender not only physically cleanses, but also purifies the environment and promotes a feeling of tranquility and well-being. The aroma of lavender has an immediate and perceptible effect on the home environment. Its fresh and floral fragrance is capable of neutralizing unpleasant odors, creating a clean and welcoming atmosphere.

For these reasons, cleaning product brands in Latin America have capitalized on this cultural association and developed a wide range of home products with a lavender fragrance, further consolidating its image in the market. Additionally, the trend for that which is neutral and sustainable reaffirms the preference for the use of lavender (and other natural ingredients) in cleaning products.

Lavender has established itself as an essential raw material in the cleaning industry in Latin America thanks to this deep and multifaceted connection, which ensures that it continues to be a symbol of cleanliness and freshness in Latin American homes.

And what about Europe?

In the old continent, lavender is valued primarily for its relaxing properties and its connection to personal well-being and beauty. Consumers tend to associate lavender with high-quality wellness products. Therefore, although it is used in cleaning products, its main use is in personal care products such as essential oils, lotions, and bath and aromatherapy products. In addition, it is a key ingredient in many classic and modern fragrances, which has established lavender as a symbol of elegance and sophistication, rather than just a cleansing scent.

You can also find us on