Everyone knows that scents are linked to our memory and wellbeing, exercising a powerful influence on not only physical but also emotional and spiritual aspects of our lives and connecting us to special moments.

Today scents are used in both fine perfumery and an endless number of personal hygiene and household cleaning products, including shampoos, soaps, detergents and multipurpose cleaners. In fact, scent marketing is a current trend, where stores use aromas to put customers in a given mood.

In this video, three of CRAMER’s expert “noses” give their own definitions of a perfumer based on their personal training and experience.

According to Karen Henríquez, Development and Applications Manager for 20 years, and Fragrance Technical Leader in the labs in Chile, Brazil and Peru:

“My creativity and experience over the years are, undoubtedly, a great foundation that help me better approach challenges that arise and come up with quick, efficient solutions, exchanging knowledge and experience to develop and create products.”

Next, Patricia Muñoz, who has been with CRAMER for 18 years and worked as Fragrance Perfumer for three years, emphasizes:

“I am passionate about my job because it is challenging and varied, because each project has its own complexity. None is just like another. Today I could be formulating a scent for a candle or a fine perfume, contributing my experience and dedication so that each product, once complete, is a competitive fragrance.”

Lastly, Agnès Mazin, who hails from France and has worked as a Fragrance Perfumer for four years at our company, comments:

“I believe that what I bring to CRAMER, especially for our customers, is my creative profile. In other words, my way of learning, seeing and experiencing perfume design is from a more emotional, more creative, more artistic side, which could be compared to what a sculptor or painter does, for example.”