Publications

October 28, 2025
October 28, 2025

Market on the move: flavors, identity and strategy

We spoke with Jorge Heredia, Assistant Sales Manager for Flavors at Cramer Peru, about the developing Peruvian market, the trends shaping it and Cramer’s role in its growth.

October 28, 2025
October 28, 2025

Market on the move: flavors, identity and strategy

We spoke with Jorge Heredia, Assistant Sales Manager for Flavors at Cramer Peru, about the developing Peruvian market, the trends shaping it and Cramer’s role in its growth.

October 7, 2025
October 7, 2025

LAYERING: An olfactory experience constructed in layers

In the world of fragrances, there are techniques that invite you to explore beyond the obvious. One of them is perfume layering, superimposing two or more fragrances on the body by applying lighter notes first followed by denser ones, to create a unique scent that no single fragrance can provide.

September 30, 2025
September 30, 2025

Did you know that the number of taste buds decreases with age?

Our sense of taste, just like the other senses, changes throughout our lives. What we perceive with great intensity in childhood can be felt more attenuated over the years. This phenomenon has a physiological basis: our taste buds, which are responsible for identifying flavors, become depleted over time.

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