Publications

When we talk about the chemistry between two people, we’re usually referring to that inexplicable connection we feel when we meet someone. But what if we told you that this “chemistry” is real? That your nose—quiet but powerful—is evaluating potential partners before your conscious mind even knows it. Welcome to the fascinating world of scent and genetics in partner selection.

World Allergy Day, celebrated every July 8, is a chance to raise awareness about the challenges faced by millions of people living with various allergic conditions.

Consumers’ scent preferences go beyond personal taste—they reflect the most subtle and emotional expressions of their cultural history. The scent profiles that captivate consumers in different regions of the world are deeply connected to their culture, art, food, and heritage.