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We all have rituals and beliefs about wearing perfume. Some rub their wrists together, others keep their fragrance in the bathroom, and many decide whether they like a scent as soon as they apply it.

We spoke with Jorge Heredia, Assistant Sales Manager for Flavors at Cramer Peru, about the developing Peruvian market, the trends shaping it and Cramer’s role in its growth.

In the world of fragrances, there are techniques that invite you to explore beyond the obvious. One of them is perfume layering, superimposing two or more fragrances on the body by applying lighter notes first followed by denser ones, to create a unique scent that no single fragrance can provide.