Publications
February 24, 2026
February 24, 2026
Olfactory Logo: When a brand is also recognized by its scent
Some brands are remembered for their logo, their colors or their communication tone. And others are recognizable even before you see them. You simply have to feel them.
February 24, 2026
February 24, 2026
Olfactory Logo: When a brand is also recognized by its scent
Some brands are remembered for their logo, their colors or their communication tone. And others are recognizable even before you see them. You simply have to feel them.
February 14, 2026
February 14, 2026
Musk and Valentine’s Day: A new narrative of love
“It’s not a fragrance for people to smell on you.
It’s a fragrance that makes them want to get closer.”
February 4, 2026
February 4, 2026
Signature cocktails: When flavor takes center stage
Signature cocktails emerge as a search for identity, moving away from classic recipes and exploring flavors with a personal touch.
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