Flavored water, dairy products and snack bars are some of the healthy foods flavored with CRAMER’s trademark Authentica. The line’s main feature is a sensory profile equivalent to fruits and vegetables at peak ripeness. This enables our clients to give consumers an olfactory and taste experience that revives memories of nature.
According to Romina Sanguineti, Deputy Flavor Development Manager, “After carefully selecting the best fresh produce, it arrives at our laboratories, where our team of flavor specialists extract aromatic compounds from the plant tissues. This gives way to other phases of analysis and testing to obtain the best profile and optimum performance.”
Our expert adds that “with information provided by our marketing team, we begin to develop in-demand fruit flavors for the healthy food category, such as berries and tropical flavors.” The Authentica Raspberry and Blueberry flavors deserve special mention. As members of the berry family, these fruits supply antioxidants, fiber and vitamin C, making them highly beneficial to human health.
Aiming to further expand the Authentica portfolio, our experts are driving development for savory products. We are currently working with basil, cilantro and parsley.
Last year CRAMER Brazil acquired a chromatograph. This piece of equipment will help us add Amazon and tropical fruit flavors to our brand in the near future, thereby enriching the portfolio with exotic, intense, healthy and, obviously, delicious proposals.
For now, Authentica is available in liquid and powder format, although our expert adds that “we could eventually create a granulated option if any client needs that format.”