Around the world, people today are drinking more coffee, both in its traditional hot, aromatic presentation and as a cold beverage. Regardless of preferred presentation, a host of new sensations surprises those who try it as the classic flavor is now blended with notes of caramel, hazelnuts, vanilla, chocolate, etc.

Increasingly, brands are exploring coffee’s functional benefits in coffee-based products that provide energy and improve focus on a task.

Harnessing the benefits of coffee – energy, vitamins, minerals and antioxidants – is trendy among consumers who seek physical and emotional wellbeing. It can be enjoyed alone or with friends, making it a unique, singularly delicious experience.

The most popular drink in Brazil, Colombia and Argentina, it is also widely consumed in other Latin American countries.